The Shopping List:

5 Spring Must-Haves

viral fashion 2012 denim mens clothing shopping trend slim a.p.c j.crew nudie jeansThe Dark Jean: Essential for achieving the perfectly imperfect cuffed denim look are a slim pair of jeans in a dark, buy cialis rigid wash. Bottom line is that darker washes still look as fresh as ever, and come spring they provide the perfect amount of contrast to all of the color that’s out there. Plus, they’re slimming. You can’t argue with that.

viral fashion 2012 shoes mens shopping trends spring summer penny loafer oxford wingtip lace up shoesThe Geek Shoe: Chunky-soled lace-ups, quirky wing tips or classic-but-not penny loafers are the footwear of choice come spring. With designers putting funky twists on categorically un-hip styles (think brightly colored trim and contrasting materials), looking square has never been so hip.

viral fashion 2012 mens shopping trends spring summer color bright sweater jeans band of outsiders burberry citizens of humanityThe Pop of Color: Pick a color, any color, in fact, the brightest, boldest, most out-of-your-comfort-zone color you can think of and wear it with authority. Once the doldrums of winter begin to fade and spring comes into focus, nothing freshens up a wardrobe like a pop of something vibrant.

viral fashion 2012 trends spring summer mens shopping marni burberry prorsum givenchy prints shirt scarfThe Print: Take a piece of your choosing, be it a scarf, a shirt, or, for the nervy, a jacket, and do it in a print. There’s a veritable kaleidoscope of prints and patterns to choose from, so whether your style leans more subdued or completely out there, you’re bound to find that perfect printed piece.

viral fashion 2012 spring summer clothes mens shopping trends jacket suit marc jacobs versace paul smithThe Soft Jacket: Introducing your new go-to, fool-proof piece. Combining the sharpness of tailoring with the unstructured ease of comfortable fabrics like cotton, linen and silk, a softly tailored jacket for spring is perfect anytime, anywhere, and with just about anything.

by The Viral Fashion Editorial Team

Red Alert

viral fashion 2012 menswear men style trend burgundy red spring summer trend valentino lanvin gucci balenciaga dries van notenYou’ve heard it before, the proclamation that (insert name of first random color that comes to mind here) is the new black, as if anything could truly replace black. In any given season, colors ranging from classics, like turquoise, kelly green or navy, to challenging — e.g., ochre, pumpkin orange, bubblegum pink — can be picked at random as the color to wear. viral fashion 2012 menswear men style trend burgundy red spring summer trend valentino lanvin gucci balenciaga dries van notenIt’s usually the case that the lighter and brighter colors are reserved for spring and summer, while the darker and richer colors make their presence known for Fall/Winter. But designers being a largely unpredictable lot, we’re bound to get a curveball every now and then. Hence, this season’s mini-obsession with one of the most unlikely-to-appear-on-a-spring-runway colors of all; burgundy.

viral fashion 2012 menswear men style trend burgundy red spring summer trend valentino lanvin gucci balenciaga dries van notenGucci showed it, so did Balenciaga; Dries Van Noten, Lanvin and Valentino, too, and while it wasn’t exactly a red tide situation on the runways, there was enough of it to be noticeable. Now reds are certainly not unheard of for the spring, with shades like vivid poppy or preppy Nantucket viral fashion 2012 menswear men style trend burgundy red spring summer trend valentino lanvin gucci balenciaga dries van notenactually preferable in the warmer months, but burgundy? Really?? Sure it’s a great color, flattering on most, unthreatening enough to be worn by those who are color-averse, and unlike more daring shades, extremely easy to find for men, but it’s hardly what one thinks of when one thinks of springtime. However, this particular trend is actually a blessing in disguise. You can wear it now and wear it later, offering those of us now sick of winter’s wares the immediacy of something new with the practicality of something that will stay fresh well into the new season.

by Justin Friedman

Five Stars

viral fashion 2012 spring summer mens menswear runway trends givenchy riccardo tisci versace gucci frida giannini john varvatos michael bastian top 5GIVENCHY – As if last season’s immediately-iconic Rottweilers weren’t proof enough, Riccardo Tisci’s Spring Summer 2012 menswear collection for Givenchy should eschew any doubt about his ability to take an idea and turn it into an obsession – for both himself and his consumer. This season’s kaleidoscopic bird-of-paradise prints, along with the limited palette of white, ivory, loden and mint, sequin embroideries and pleated skirts are the perfect antidote to the aggression that defined fall. Getting in touch with your femme side has never seemed so butch.

viral fashion 2012 spring summer mens menswear runway trends givenchy riccardo tisci versace gucci frida giannini john varvatos michael bastian top 5GUCCI – Sporty and sexy. Casual and classic. Glamorous and grown up; That’s Frida Giannini’s latest offering for her Gucci guy in a nutshell. He’s traded in last season’s decadent furs, louche flares and sophisticated palette for something altogether more graphic. Slim cropped pants paired with v-necks and sharp jackets, quilted leather blousons and checks as far as the eye can see — all whipped up in a minimal palette of black, grey and white with the odd shock of red or burgundy — add to the back-to-basics mood, except your basics have never looked quite this good.

viral fashion 2012 spring summer mens menswear runway trends givenchy riccardo tisci versace gucci frida giannini john varvatos michael bastian top 5JOHN VARVATOS – Imagine the great frontmen of rock ‘n roll legend in a Saharan caravan that, somehow, made its way to New York and you’d have an idea of what John Varvatos’ collection for Spring Summer 2012 looked like. Moving away from his signature urban palette of gray-that’s-nearly-black into shades of sand, ivory and sun-bleached greige, Varvatos managed to put a new spin on his tried and true classics. No need for groupies when you look this cool, though you may wind up with a few anyway.

viral fashion 2012 spring summer mens menswear runway trends givenchy riccardo tisci versace gucci frida giannini john varvatos michael bastian top 5MICHAEL BASTIAN – The Rebel Without A Cause lives this season courtesy of Michael Bastian, who looked to the inimitable (though the very first model out on his runway did a pretty good job of trying) James Dean for spring. Bastian loves Americana in all its glory, and what could be more glorious that a Jimmy Dean comeback? While the pieces were fabulously wearable and utterly appealing, it was the attitude, the look of the collection that stood out. Preppy bad boys, brooding nerdy types and angsty playboys abounded, and did we mention the fabulous clothes?

viral fashion 2012 spring summer mens menswear runway trends givenchy riccardo tisci versace gucci frida giannini john varvatos michael bastian top 5VERSACE – Molto, molto, molto was the name of the game at Versace, where Milan’s resident flaxen-haired Medusa let loose and dove head first into the Versace spirit of old. Gone were the attempts at making respectable, timeless clothes for gentlemen and in their place was a bravura display of everything that once made fashion so much fun. Primary colors, gilded baroque swirls, Greek keys, buckles and studs all vied for attention amongst the many strong-shouldered silhouettes and printed bathrobes. Sure it’s a lot, gaudy even, but it’s a hell of a lot of fun, no?

by The Viral Fashion Editorial Staff