New York Underground

viral fashion 2011 nightlife nightclub lifestyle new york city the good units

Fashionable nightlife has gone underground (literally) at the Hudson Hotel. Their newest project is Good Units, see a renovated basement area housing DJ’s, generic dance parties, dubstep, art installations, and concerts. Expect an attractive crowd and an unexpected surprise when headed downstairs through the hotel to New York City’s latest and greatest hotspot.

viral fashion 2011 nightlife nightclub lifestyle new york city the good units

The Hudson Hotel has had a history of renovations, starting with its construction in 1928 at 356 WEST 58TH STREET as a center for young women (a location of the YWCA). During World War 2, the Hudson was a home for soldiers, and also hosted television stations a few decades later. Morgans Hotel Group purchased the building in 1997 and gave it a makeover, featuring interior designs by Philippe Starck. Morgans did not originally plan to use the gym in the basement as a club, but in the spring of this year it was reborn as a nightclub, and has been booking popular artists like Erykah Badu and Semi Precious Weapons, photo shoots and parties for Fashion Week and top magazines, and the BLKMarket parties.

viral fashion 2011 nightlife nightclub lifestyle new york city the good units

Good Units was designed by Robert McKinley, the hospitality designer responsible for the luxe interiors at CAIN, The Surf Lodge, Table 50, and Felice. For Good Units, McKinley kept some of the raw, spray painted walls of the gym and created a hip, dark, and “subterranean” space with the acoustics of some of the top venues in New York. With cement walls, spray paint, and five flights of stairs down into the venue itself, one would expect chlostrophobia. Surprisingly enough, the space is 6,000 square feet and the high ceilings, with a mezzanine-styled balcony area looking over the dance floor, complete with a vodka bar that mainly serves the VIP patrons.

viral fashion 2011 nightlife nightclub lifestyle new york city the good units

The gym floor, with bleachers intact, and the punching bag that’s still left hanging upstairs offer a real view of McKinley’s creative genius. His keen understanding of the difficulty in finding a place in a club to “just chat” was what led McKinley to add a bar section far from the enormous dance floor that enables parties to enjoy each other’s company, drinks, and dancing all when they so choose. Also noteworthy is the velvet couch area where patrons can simply relax and enjoy the experience.

viral fashion 2011 nightlife nightclub lifestyle new york city the good units

The best explanation is the experience itself, so a venture into the darkness under the Hudson Hotel will prove any negative critique wrong of Good Units. Descend into one of the youngest hot spots in the city, and enter the underground party that’s been going strong since February.

by Rachel Margaritis and Zeni Karpuzi