Fine jewelry for men is something of a tricky subject. It’s not a category that gets a lot of love or attention, unhealthy and some of the more skilled artisans who’ve dedicated their time to creating pieces specifically with men in mind usually go under-appreciated for their work. Besides, the words “men” and “jewelry” usually paint a less-than-stylish picture when used together because somewhere along the line someone decided that huge diamond-encrusted door-knockers, bike chains and knuckle dusters were a good idea. Now, while taste is subjective and style should always be left to the individual to create, we at Viral Fashion do not advocate the use of “bling.” It’s a dangerous habit that can easily get out of hand, and besides, it’s kind of a cliché. As such, we’ve put together a list of jewelry designers who have something refreshing to say about what men should be wearing to adorn themselves. You may not know their names, but you should.
The Look: Urbane, understated and sleek.
Why We Love: Zadeh’s signature buffalo horn bracelets, metal finishings that range from classic white gold to of-the-moment rose gold are a perfectly luxe addition to any mix of stacked bracelets. They don’t scream “look at me, look at me”, but people will inevitably notice them.
The Look: Downtown Meets Dalai Lama
Why We Love: Morais’ is all about the clash, combining such exotic (or downright unusual) elements with the familiar. Think black diamond encrusted skulls with flat ostrich egg beads, ebony or sandalwood with blackened gold, nylon with white gold. His use of gemstones is subtle enough to wear without an entourage.
The Look: Luxe World Traveller
Why We Love: Never has the “high/low” mix been done to such an extreme. Mixing such humble materials as linen string, cotton twill ribbon and braided cord with lengths of tiny diamonds, green gold plates and Tahitian pearls, these pieces may look like find from the most far-flung flea markets at first glance, but that’s kind of the point.
The Look: Edgy Traditionalism
Why We Love: For starters, the mind-blowing array of cufflinks, from the classic (lapis lazuli disks set in yellow gold) to the contemporary (sterling silver with a grid of smokey quartz) to the all out quirky (fossilized sharks teeth held in a diamond setting). Also available for the guy who likes his jewelry with a bit of edge are black diamond crosses and braided leather multi-wrap bracelets in a rainbow of colors.
by ViralFashion’s Men’s Editorial Staff

Viral Fashion’s Top 5 Hotels of NYC 2012

Looking to travel to New York in 2012? Viral Fashion has compiled a list of it’s favorite, approved
most fashionable, see Top 5 Hotels of New York City. Relax in comfort and style at any of these top Manhattan locations, buy and feel as much of a celebrity as the person in the next room- because at these locations, that’s exactly who you can expect to be seeing.

The Trump SOHO

Any and all things associated with the name of the world’s most successful developer, Donald Trump, evoke notions of class and the highest quality. The Trump SOHO hotel brings luxury hospitality to the highest level, and was the first luxury hotel to open in Downtown Manhattan in April, 2010.


Offering guests the unique Trump Pillow Menu in rooms furnished by Fendi Casa, with flat screen televisions, wireless internet access, and the Control4 Suite System are all amenities included with every room. The Spa at Trump is designed for the ultimate experience in health, wellness, and relaxation. Kate Somerville, aesthetician to the stars, can be booked at The Spa at Trump as well. The Trump SOHO also offers a 24-hour Concierge service and 24-hour in-room dining. Quattro Gastronomia Italiana, lives up to Trump-level expectations as an authentic Italian restaurant, serving up delicious Northern Italian dishes. Guests may also frequent The Cafe, The Library, and exclusive cocktail lounge, Kastel. In warmer months, Bar d-Eau opens onto the swimming pool deck, offering guests and locals a place to enjoy the evening.

Kastel at The Trump SOHO Hotel NYC

The Trump SOHO is located at 246 Spring Street. For reservations, call (212) 842-5500 or visit

The Mondrian SOHO

A sister to the LA Mondrian hotel, the Mondrian SOHO is a boutique hotel offering a unique city getaway with a bit of whimsicality. Designed by Benjamin Noriega Ortiz, the Mondrian SOHO is inspired by Jean Cocteau’s groundbreaking film version of Beauty and the Beast, “La Belle et la Bete.” The hotel is a blue dream for guests, blue being the theme throughout the hotel’s decor. The fantastic aura of a room designed after Cocteau’s surrealist movie is a great escape from the city streets, complete with “enchanted garden.”

The Mondrian SOHO NYC

Imperial No. Nine, located within the Mondrian SOHO, is a sustainable seafood restaurant as pleasing to the eye as its cuisine is to the palate. Mister H, a richly furnished, dark and romantic nightlife space is also located within the hotel. Also designed by Ortiz, the Mister H’s Feng Shui design is attractive and comfortable. Though the decor and design have made the Mondrian SOHO’s reputation, it offers all of the modern amenities travelers can expect: floor to ceiling windows with breathtaking views, an iPod Dock, marble spa bathroom, wireless high speed internet, spa services in-room, access to the fitness center, and of course, the “sleeping chambers” fit for a fairy-tale prince (or princess).

The Mondrian SOHO NYC

The Mondrian SOHO is located at 9 Crosby Street. For reservations, call (212-389-1000) or visit

The Gansevoort (Park Avenue)

The Gansevoort Hotel at Park Avenue has recently attracted a lot of attention as the home to Kourtney and Kim Kardashian during their Reality TV Series, “Kourtney and Kim Take New York”. Watching the show yields only a small glimpse into the luxuries offered by the Gansevoort Hotels to their guests. Clearly a favorite of celebrities, the Hotel is a home to Ristorante Asellina, Cutler Salon, and a peaceful rooftop pool heated pool deck, much unlike the lounge at the Gansevoort Meatpacking District location.

The Gansevoort Park Avenue NYC Hotel

Get a good night’s sleep on a soft, feather top bed, and for those who need it, hypo-allergenic bedding is also available. The Gansevoort has been rated by Forbes Magazine as one of the 10 best hotels for business travelers in NYC, and features a business center for those whose careers require constant contact. When you’re ready to put the job on hold, head to the Spa for classes in the mind-body studio or gym, or enjoy in-room treatments. Clearly kid-friendly for little Mason, the Gansevoort offers amenities for tots and young children. The hotel is also pet friendly, voted the U.S.’s “Pet Friendliest Destination” by Animal Fair Magazine.

The Gansevoort Park Avenue NYC Hotel

The Gansevoort Park Avenue is located at 420 Park Ave. S. For reservations, call (212) 317-2900  or email , or visit
The Hotel Plaza Athenee
New York City is a tourist attraction boasting some of the world’s top museums, and the only Avenues known for their shopping destinations. Looking to tackle some of the cultural excursions NYC has to offer? Book your stay at the five-star Hotel Plaza Athenee. Located in the calmer, Upper East Side of Manhattan, the Athenee is a short walk from some of New York’s finest art museums, the MoMA, Whitney, and Frick Collection. Guest rooms and suites at the Hotel reflect classic European luxury and modern amenities. Suites include full kitchenettes, and all of the rooms have access to 24-hour concierge and room service, morning newspapers, tea/coffee service, and access to the fitness and on-site business centers.
The Hotel Plaza Athenee NYC
The Athenee is also home to two of New York City’s finest eating establishments. Bar Seine is the ultimate old-world bar styled in leather, velvet, and animal prints. A scene fit for a Bond movie, Bar Seine is perfect for entertaining a romantic date, or enjoying a dinner with guests. Also located at the Athenee is Arabelle, rated one of NYC’s top restaurants with an American Nouveau feel. With everything a guest could possibly need, between locations to visit, dining, and an overall luxurious experience, the Hotel Plaza Athenee guest will travel with NYC at their feet.
The Hotel Plaza Athenee NYC
The Hotel Plaza Athenee is located at 37 E 64th St. For reservations, call (212) 734-9100 or visit

60 Thompson

A hotel that GQ calls “the hangout of choice for New York’s most discerning,” 60 Thompson is a luxury hotel offering all the comforts and unique designs of home. Simply designed rooms leave drama aside for relaxation and furnishings of the highest quality, offering robes and slippers to guests, mini bars, LCD TV’s, and DVD players. Marble bathrooms offer soaking tubs as well as showers. The hotel’s simplistic, bohemian feel has made it a celebrity favorite.
60 Thomspon NYC Hotel
60 Thompson is also the home to Kittichai, Michelin Guide-rated restaurant serving distinct Thai cuisine in a unique setting. The Thom Bar, Thompson Loft Penthouse, and A60, a members-only rooftop bar and terrace with breathtaking views of the city skyline, are celebrity and industry attractions that only those in-the-know may frequent. Guests looking for a more private experience may opt for 60 Thompson’s 24-hour in-room dining services, and rest for a day of shopping, art, or dining experiences in SOHO.
60 Thomspon NYC Hotel

60 Thompson is located at 60 Thompson St For reservations, call (212) 431-0400 or visit


by Rachel Margaritis