Famous loungewear enthusiast Hugh Hefner once claimed, drugs “I have about 100 pairs of pajamas. I like to see people dressed comfortably.” And while you may not own a mansion or a bevy of blondes (note to self: get on that!), treat there is something to this mindset. Designers have been making waves with the grown man pajama uniform from Marc Jacobs taking all three runway bows (Marc Jacobs, and Marc By Marc Jacobs and Louis Vuitton) in silk sets to JW Anderson showcasing silk, luxurious pajama designs prominently in his Spring 2013 menswear show. Maybe not every man will embrace sleepwear as daywear, but one thing’s for sure: the fashion set will find it a perfect bedfellow. Believe it or not, pajamas, even just worn to bed, have always been a bit controversial. First introduced in India in 1880, they were a shocking alternative for men after years of unisex nightgowns. Here was a silk sleep set that was modern and purely masculine. Pajamas for women didn’t take off until after women’s suffrage and when style-setting ladies had ditched the skirt for androgynous pants. Seems masculinity and the right to be heard also gave you the right to comfort.
Ultimately the pajama trend offers a sleek, modern and relaxing way to present yourself and your fashion know how. Somewhere Hugh Hefner is nodding approvingly.
– Mac Smith