viral fashion 2013 fall winter marc jacobs runway pajamas trend menswear style shopping silkFamous loungewear enthusiast Hugh Hefner once claimed, drugs “I have about 100 pairs of pajamas. I like to see people dressed comfortably.” And while you may not own a mansion or a bevy of blondes (note to self: get on that!), treat there is something to this mindset. Designers have been making waves with the grown man pajama uniform from Marc Jacobs taking all three runway bows (Marc Jacobs, and Marc By Marc Jacobs and Louis Vuitton) in silk sets to JW Anderson showcasing silk, luxurious pajama designs prominently in his Spring 2013 menswear show. Maybe not every man will embrace sleepwear as daywear, but one thing’s for sure: the fashion set will find it a perfect bedfellow. Believe it or not, pajamas, even just worn to bed, have always been a bit controversial. First introduced in India in 1880, they were a shocking alternative for men after years of unisex nightgowns. Here was a silk sleep set that was modern and purely masculine. Pajamas for women didn’t take off until after women’s suffrage and when style-setting ladies had ditched the skirt for androgynous pants. Seems masculinity and the right to be heard also gave you the right to comfort.

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In the 1930’s, pajamas became popular beachwear(!) and loungewear for the wealthy and with the mod but lax 60’s pajamas truly entered the realm of mainstream everyday by becoming the uniform for the jet set crowd for entertaining and dinner parties. For now, though, the look is purely casual and laidback. There’s still an air of sartorial refinement in wearing your sleepwear out and about, but men can pair their daytime pajamas with pants or shorts or break the set up and wear them with other pieces in their wardrobe, making the look even more personal or versatile. The best part is pajamas are an ideal way for men to look polished and fashionable but remain cool and comfortable for summer, which is great because guys don’t get many options when the temps rise.

Ultimately the pajama trend offers a sleek, modern and relaxing way to present yourself and your fashion know how. Somewhere Hugh Hefner is nodding approvingly.

– Mac Smith