After weeks of dreaming about it, hospital it’s here: your summer vacation. But what will you wear? Well, pharmacy depending on the destination Viral has a few suggestions.

The Hamptons

Going out east for the summer is a rite of passage for some New Yorkers. As the city subways and sidewalks sizzle, sick the time to escape to beaches and benefits is now and it’s just a jitney away. But The Hamptons are not any old trunks and flip flops kind of crowd. This is straight up luxury at its most relaxed. The tony shopping street of East Hampton, Main Street, houses storefronts for well-known preppy labels like Ralph Lauren, Brooks Brothers, J Crew, etc. but make sure to check out men’s, women’s and home luxury classics from Lexington Clothing Company, one of two US locations of this Swedish cult favorite. We love their intarsia anchor ‘Jack’ sweater for when beach nights turn chilly.


Known for gorgeous beaches and the celebs that fill them, Saint-Tropez is still the place to beach and be seen. The sartorial vibe relies heavily on a storied past of old Hollywood movie stars (and their modern day equivalents like Beyonce and Jay Z ) on glamorous holiday. Now’s the time to trot out the finest in European luxury labels like Gucci’s perfectly retro-influenced double breasted suits for men and rich, yacht-ready floral print silk halter tops for women.

St Barts

If Saint-Tropez is old Hollywood glamour, than St Barts is full on modern celebrity culture gone wild. This is no holds-barred, guns a blazin’ fun in the sun that attracts a wild crowd, including big and brash names like Rihanna. For men and women alike this is the time to bare some well-defined skin and showy designer pieces. Men can carry their designer swim trunks in their printed Burberry Prorsum tote while women can show off their abs in a sexy Pucci cutout swimsuit while staying hydrated with a Chanel flask purse. Talk about show stopper!

Wherever you are heading off to in the next couple weeks, make sure to get out there and enjoy the summer fashionably and fabulously.

– Mac Smith