SuperBowl 48 a

The countdown has begun. Bruno Mars is rehearsing his halftime show. Times Square is being transformed into Super Bowl Boulevard. Ticket scalpers are in overdrive while merchants are stocking up on Super Bowl paraphernalia. And the crew at Metlife Stadium has already had a dress rehearsal for a possible Super Bowl snowstorm. There’s no way you cannot know that Super Bowl XLVIII (48) is coming to New York City. Well, resuscitation actually, it’s being played at the Metlife Stadium in East Rutherford, New Jersey, but most of the big pre-game activities are happening in NYC.

SuperBowl times square

On Sunday, February 2, the Seattle Seahawks will take on the Denver Broncos for the gridiron grudge match. This is an historic moment in football because it’s the first time that the Super Bowl will take place in an open-air venue in the north. Usually, the game is played in a warm climate city, which allows the attendees to frolic around town unhindered by bad weather. This year… not so much. This winter season, the northeast has been battling some brutal weather (a lá polar vortex), and even the Farmers’ Almanac is predicting a snowstorm for February 1st through the 3rd. NFL officials have devised contingency plans to move the game to Saturday February 1st (or even Friday January 31st) if need be. How are the 84,000 ticket holders going to survive the football tundra? Never fear, the Super Bowl 48 Committee has them covered. Each ticket holder will receive a “Warm Welcome Kit” that includes a seat cushion,  lip balm, Super Bowl ears muffs, hat, gloves, six hand warmers, cup holder, gaiter-dana (which can be worn as a scarf), a quarterback-style hand muff, tissues and an in-house radio to listen to the game. Watch this clip of Mike Francesa (of radio station WFAN in New York) as he previews the items in the gift bag:

 

 

While most Americans will watch the big game from their living room (or other enclosed environments), we will see one thing the people in stadium won’t see… the commercials. Almost everyone is familiar with the Budweiser Clydesdales and the iconic Mean Joe Greene Coca-Cola ad. Super Bowl commercials have been making waves since the 1970’s, and this year will be no different. The commercials take up about 45 minutes of the broadcast, and companies have already started teasing and leaking their ads, maximizing their dollars and their viewership. Can you blame them? This year, 30 second ads cost as much as $4.5 million. For Super Bowl 1 in 1967, ads were just $40,000 (around $260k adjusted for inflation). To get the scoop on Super Bowl commercials, click this link to Super Bowl Commercials.