This marks the first major fashion campaign for Lottie Moss, who has previously only starred in a handful of editorial projects. The 16-year-old is the new face of Calvin Klein. And the announcement comes only six months after she signed with modeling agency Storm, the same company that reps her iconic older sister, Kate Moss. You will, of course, recall that Kate was the spokesmodel for the brand 20 years prior alongside Mark Wahlberg—a move that launched her into true supermodel status. The younger Moss is fronting a new nine-item collection, ranging from denim jackets to underwear and everything in between, which Calvin Klein is launching exclusively with for the Re-Issue Project. The ads we’re shot by Michael Avedon, the grandson of Richard Avedon, the photographer responsible for Brooke Shields’ very famous Calvin Klein denim campaign in the ’80s. Apparently the American brand is keeping it all in the family!

“Lottie truly represents the essence of the Calvin Klein girl,” said Michael Avedon. “Intriguing innocence with utter beauty – it was wonderful to photograph this beautiful young lady.”

Today, the collection has become available to buy at

-Nargas Karimi