viral fashion alexander wang spring 2015 ad campaign anna ewers steven klein wwdIf there’s one designer who knows how to have a good time it’s Alexander Wang. His Fashion Week parties have become something of an institution, side effects blending as they do the coolest locations, medications hottest guests and surprise musical guests that keep the party going until morning, gynecologist so it should come as a surprise to no one that Wang — along with photographer Steven Klein and a gaggle of the It-est models of the moment including Anna Ewers, Binx Walton, Dylan Xue, Lexi Boling, Vanessa Moody and Sarah Brannon — should choose a night out (in a party bus, no less) as the concept for his Spring 2015 ad campaign. As the designer said to WWD “There have been so many times when people leave a club and they have to split up and find taxis or get stuck in traffic. They sober up. The party bus is the traveling party. It never stops.” The first shot to debut, featuring Wang’s muse Anna Ewers hanging through the sunroof of a neon-lit party bus, should offer a good indication of exactly what direction this campaign is set to go in, and this is one ride we can’t wait to take.

– Justin Friedman