You may have tried to hide your freckles under concealer in the past, but that was before freckles became the ultimate beauty statement, thanks to stars like Emma Stone and Gisele Bundchen. The faux freckle trend originated on the runway, at shows like Rag & Bone and Edun. Then, celebrity makeup artists like Charlotte Tilbury took note and started faking freckles on models and celebrity talent like Kendall Jenner. Soon enough, those freckles you tried to cover up as a kid became the cutest and easiest quirk to fake. Models with natural freckles like Cintia Dicker and Carmen Solomon grew in popularity, booking huge ad campaigns for brands like Aerie and Bebe.

Beauty entrepreneur Remi Brixton, founder of Freck Yourself, launched a Kickstarter to help her create the first cosmetic product to give anyone natural looking freckles. Her stencils allow the user to don realistic, smudge free freckles for 48 hours. “I’ve always obsessed over freckles. There is nothing more beautiful to me than bare skin and fresh freckles. To me, they’re the mark of rebellious dreamers, wild adventures, and unapologetic natural beauty,” says Brixton. The Freck Yourself kit isn’t available yet, but you can go to www.freckyourself.com to sign up for notifications of it’s availability.

The revolutionarily cool part about this trend is bigger than drawing a couple of freckles on the apples of your cheeks. It’s the notion that individualism is becoming not just accepted in the beauty world, but celebrated. We, as beauty consumers, have started searching for a departure from cookie cutter beauty.

Traditional beauties, while still magnificent, are falling into the shadow of girls who have something special, interesting, and unique. They have a “flaw” that contributes to their signature look, making them impossible to forget. We immediately think of models like Winnie Harlow, Canadian model with the rare skin condition, Vitiglio – characterized by loss of pigment in portions of the skin, Calvin Klein model Adwoa Aboah’s full freckled face and low cut hair, Or Shaun Ross, the first male albino professional model. And while they are rising in notoriety, they are simultaneously showing girls who might have a face full of freckles, albinism, you name it, just how cyclical beauty can be.

Kalina Krabel